OpenAI has introduced a novel feature allowing U.S.-based users to interact with ChatGPT via phone for free, up to 15 minutes monthly. This initiative, currently in beta, is also available to users in India. The company aims to streamline access and explore innovative methods for wider product exposure. However, OpenAI faces financial hurdles, reporting a loss of approximately $5 billion in fiscal year 2024 against a backdrop of raising over $6.6 billion last year. Despite these challenges, ChatGPT retains robust engagement with over 300 million weekly users.
Expansion Efforts and User Base Growth
In an attempt to expand its user base, OpenAI has integrated ChatGPT with WhatsApp, albeit with limited functionality and daily exchange caps. Users can create accounts using their phone numbers, but they face restrictions in upgrading to paid plans without email verification. OpenAI plans to address this issue through a system update projected for 2025.
The company is evaluating its pricing strategies, considering both an increase in subscription tiers and usage-based pricing models for certain services. This comes as OpenAI’s CEO, Sam Altman, acknowledged the financial strain of their most expensive subscription plan, which contributes to the company’s current fiscal challenges. Despite targeting a revenue of $3.7 billion in 2024, OpenAI is exploring ways to reduce user acquisition friction while maintaining its growth trajectory.
The new phone number-based sign-up process is part of OpenAI’s broader strategy to innovate and adapt to market demands. However, users may encounter issues such as errors stemming from recycled or reused phone numbers. OpenAI has cautioned that:
“Recycled or reused phone numbers can lead to [an] error,” – OpenAI
While OpenAI navigates these challenges, the company remains committed to enhancing its offerings and addressing user feedback. The introduction of phone-based access reflects OpenAI’s dedication to making AI more accessible and user-friendly.
What The Author Thinks
While OpenAI navigates financial constraints and operational challenges, the introduction of phone-based access to ChatGPT signifies a strategic move towards enhancing user accessibility and reducing barriers to AI adoption. This initiative not only broadens the scope of AI interaction across different demographics but also exemplifies OpenAI’s commitment to innovation and user-centric solutions. Despite the financial hurdles, such initiatives are pivotal in sustaining user engagement and paving the way for more dynamic AI applications in everyday scenarios.
