Apple has reaffirmed its Siri privacy policies following the settlement of a class-action lawsuit that accused the company of mishandling user privacy. The lawsuit, filed on December 31, 2024, in the U.S. District Court of the Northern District of California, alleged that Apple’s voice assistant, Siri, was mistakenly activated without the wake word on Apple devices, leading to private conversations being recorded and reportedly accessed by third-party contractors. Plaintiffs claimed that discussions involving specific brands resulted in targeted advertisements appearing in Apple Safari and other third-party applications.
Allegations and Apple’s Response
The plaintiffs’ legal representatives argued that these occurrences suggested Apple had sold Siri recordings to advertisers. However, Apple has consistently denied these accusations. The company reiterated that it does not sell Siri data for targeted advertising purposes.
“Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose.”
To address privacy concerns, Apple clarified its existing policies regarding Siri’s data usage. The company stated that audio recordings from Siri interactions are not retained unless users have explicitly opted-in to help improve the service. Furthermore, in the event of opting-in, these recordings are solely used for enhancing Siri’s performance and are not shared with third-party contractors.
“Apple does not retain audio recordings of Siri interactions unless users explicitly opt-in to help improve Siri, and even then, the recordings are used solely for that purpose. Users can easily opt-out at any time.”
Following the 2019 lawsuit and subsequent investigation, Apple revised its policy on Siri quality control testing. The updated policy now requires explicit user consent for participation and ensures that only minimal anonymized data is shared with Apple employees. This shift highlights Apple’s commitment to safeguarding user privacy and maintaining transparency in its operations.
Although the class-action lawsuit has been settled, the specific terms of the settlement remain undisclosed. The resolution underscores Apple’s efforts to address potential privacy violations while reinforcing its dedication to user privacy.
Author’s Opinion
Apple’s swift action to settle the class-action lawsuit and revise its privacy policies demonstrates a proactive approach to handling privacy concerns, which is essential for maintaining consumer trust in an era where digital privacy is increasingly scrutinized. The settlement, alongside the policy updates, signals Apple’s commitment to user privacy and its responsiveness to public concerns. These moves are likely to reassure users about the integrity of their interactions with Siri and may set a precedent for how tech companies address privacy issues stemming from voice-assistant technologies.
