Apple Music is orchestrating a special deal as it leads up to the Super Bowl, offering new and eligible subscribers six months of service for just $2.99. The promotion, which excludes current subscribers and those eligible for Apple’s standard 3-month free trial, will be available until February 27. By providing this limited-time offer, Apple Music aims to seize the opportunity to attract new users during one of the most-watched events in entertainment.
To take advantage of this promotion, users need to open the Music app on a compatible iPhone, iPad, or Mac and log into their iCloud account. The promotional offer appears at the bottom of the Home tab within the app. If the offer is not visible, users can also visit Apple’s website to redeem it. The promotion is exclusively available to individuals aged 16 and above, who must agree to Apple’s Terms of Use and Privacy Policy upon signing up.
Super Bowl Halftime Show Sponsorship
This strategic promotion coincides with Apple Music’s anticipation of headlining the Super Bowl Halftime show on February 9, featuring acclaimed artist Kendrick Lamar. Apple Music assumed sponsorship of the Super Bowl Halftime show from Pepsi in 2023, marking its debut with a performance by Rihanna. The upcoming show will also showcase highlights from the Super Bowl host city, New Orleans, adding a cultural flair to the musical celebration.
In addition to the music streaming offer, Apple Fitness+ will feature dedicated workout playlists with tracks by Kendrick Lamar, enhancing user engagement with curated fitness content. Apple Maps is also getting in on the action by spotlighting attractions from New Orleans, providing users with a virtual tour of the vibrant city.
The promotion is part of Apple Music’s broader strategy to leverage its Super Bowl association to expand its user base and increase brand visibility. By offering this deal, Apple Music seeks to entice new listeners while reinforcing its presence as a major player in the digital music industry.
Author’s Opinion
Apple Music’s Super Bowl promotion is a clever marketing strategy, designed to hook new subscribers at a time when all eyes are on the Halftime show. This deal not only capitalizes on the immense viewership of the Super Bowl but also cleverly ties in other Apple services to create a comprehensive cultural experience that spans music, fitness, and exploration. It demonstrates Apple’s commitment to integrating its various services into every aspect of entertainment, making it a pivotal move to boost subscription numbers and enhance user engagement.
